Herbert Hernandez is a dynamic force in both the music and advertising industries. He is the founding partner of GIGIL, a trailblazing ideas agency that has quickly become the Philippines’ Independent Agency of the Year. In addition to his advertising career, Herbert is an accomplished guitarist and songwriter, playing for the bands 6cyclemind and Moonstar88. He wrote the song “Migraine,” which has garnered over 100 million streams. With 20 years of experience in advertising, Herbert has won multiple prestigious awards, including Cannes Lions and the APAC Effies. His contributions to both fields have earned him recognition on Campaign’s “40 Under 40” and Adweek’s “Creative 100.” Herbert’s passion for creativity and storytelling shines through in both his musical and professional achievements, making him a key figure in shaping modern Filipino culture.
Performs As A Guitarist And Songwriter
Herbert Hernandez stands at the intersection of creativity and leadership. He co-founded GIGIL, a premier independent advertising agency that has received top honors such as Philippines Independent Agency of the Year. By day, he leads innovative campaigns and wins awards at prestigious events like Cannes and the APAC Effies. By night, he performs as a guitarist and songwriter for the renowned bands 6cyclemind and Moonstar88, with his song “Migraine” achieving over 100 million streams. Herbert’s 20-year career in advertising has been marked by his ability to blend artistry with business strategy, earning him accolades like a spot on Campaign’s “40 Under 40” list. A creative visionary in both music and marketing, Herbert continues to push boundaries and inspire others with his talent and innovation.